EMMA on Tour — Workshop at Frankfurt Book Fair 2017

In this workshop, hosted by Marife Boix Garcia and Ines Bachor of Frankfurter Buchmesse, communication professionals from the publishing industry had the opportunity to get insights into and contribute towards the development of a content management and social media tool, as well as find inspiration and ideas for an effective social media communication. 

The workshop started off with Dr. Vasileios Mezaris, senior researcher at the Centre for Research and Technology Hellas (Greece), and George Ioannidis and Alexandru Stan of IN2 (UK), explaining the concept and the technology behind the social media and content management tool, developed as part of the EU project EMMA. 

Subsequently, Frank Krings, PR Manager at the Frankfurter Buchmesse, provided some inspiration for social media in publishing by presenting the “best of #fbm17” with the help of the EMMA tool. 

Simple approaches on how to develop a straightforward social media strategy that is both effective and viable were then addressed by communications consultant Sonja Harnisch. 

The workshop closed with a discussion and feedback round. A business lunch at the end of the workshop provided the opportunity to further exchange ideas with fellow participants and the EMMA project team. 

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  • Contact

    EMMA Project
    c/o IN2 search interfaces development Limited
  • Address

    22, Forth Street
    Edinburgh, EH1 3LH
    United Kingdom
  • Email

    emma@in-two.com
  • Phone

    (+44) 7591 985718