EMMA on Tour — Workshop at Frankfurt Book Fair 2017

In this workshop, hosted by Marife Boix Garcia and Ines Bachor of Frankfurter Buchmesse, communication professionals from the publishing industry had the opportunity to get insights into and contribute towards the development of a content management and social media tool, as well as find inspiration and ideas for an effective social media communication. 

The workshop started off with Dr. Vasileios Mezaris, senior researcher at the Centre for Research and Technology Hellas (Greece), and George Ioannidis and Alexandru Stan of IN2 (UK), explaining the concept and the technology behind the social media and content management tool, developed as part of the EU project EMMA. 

Subsequently, Frank Krings, PR Manager at the Frankfurter Buchmesse, provided some inspiration for social media in publishing by presenting the “best of #fbm17” with the help of the EMMA tool. 

Simple approaches on how to develop a straightforward social media strategy that is both effective and viable were then addressed by communications consultant Sonja Harnisch. 

The workshop closed with a discussion and feedback round. A business lunch at the end of the workshop provided the opportunity to further exchange ideas with fellow participants and the EMMA project team. 

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Are you ready to explore how EMMA can help you leverage your content and reach out more effectively? Let's speak then! Use the contact details below and we'll come back to you as soon as possible.

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