EMMA @ Frankfurt Book Fair
Frankfurt Book Fair is the international publishing industry’s biggest trade fair,
with over 7,000 exhibitors from 100 countries.
Task: Document the many different elements of the programme in order to be able to quickly react to specific topics. Carry out post-event analysis of the social media activity for better planning of future editions. Solution: Automatic collection of social media posts and creation of an extensive archive to later search for information and gain new insights.
- 8 Hashtags as well as the social media accounts of the Book Fair were collected; approx. 14.000 posts during the 2017 edition
- Documentation of sub-events that took place