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European Marketing & Multimedia Analysis platform

The EMMA project

The new EMMA innovation platform, partially funded by the European Union’s Horizon 2020 research and innovation programme, will create new opportunities to redefine interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The EMMA platform will allow touristic destinations and event organisers in Europe to seize the opportunities offered by the latest solutions in ICT content technologies and information management. EMMA will give destination managers and event organisers comprehensive digital tools to manage their digital image and promote their brand by:

  • extending existing content to create cross-platform stories and multimedia narratives
  • gaining insights into how their destination or event(s) are perceived in social media
  • running social media campaigns and monitoring engagement with travellers or visitors, steering user-generated content creation, collection and publishing of content
  • turning web and mobile presences into more informative, media-rich and interactive channels suitable for all stakeholders

By working closely with Fondazione Sistema Toscana, who are managing the online tourism area for the popular region of Tuscany, and with the Frankfurter Buchmesse, the biggest trade fair of the international publishing industry, EMMA will commercialise this next-generation content management technology and offer innovative solutions for working with multimedia and social media.

Partners

EMMA has creative industry SMEs (IN2, VDJ) in the driving seat of the project, collaborating closely with technology experts from academia (CERTH) and end users (FST, FBM). The involvement of Fondazione System Toscana and the Frankfurter Buchmesse is crucial in understanding the needs of future customers.

News

Day two of #IMEX18 is well underway. I'm here to show how @EMMA_H2020 can help #eventprofs take the initiative and steer the conversation https://t.co/7CwILnIK0t

1 month ago

EMMA promotional story about Pisa that hosts us today #tourism #storytelling https://t.co/Bc0eTZNmi2

3 months ago

Here we are in Pisa! #EMMA #livinglabs #tourism #storytelling https://t.co/HcFCEPTWcA

3 months ago

Workshop of EMMA at FBF17

3 months ago

EMMA will partecipate at the two #livinglabs in Pisa, on 27th Feb and 6th Mar, speaking about social media and tourism. Will you join us? https://twitter.com/FSToscana/status/965600772506386432

4 months ago

Social media, content and storytelling are not only the key topics of EMMA but also hot topics of the @NEM_Initiative - thus we had many good discussions at the #NEMsummit. Thank you to the organisers of the event. https://t.co/9cHbU7BRGE

6 months ago

EMMA is ready for #BTO2017! You can find us at the Innovation Arena at 9.45 https://t.co/JdPJtLEFYV

6 months ago

Ines introducing the workshop

7 months ago

Frank explaining the communication aspects around the Book Fair

7 months ago

Presentation by Vasilis Mezaris

7 months ago

Networking Lunch at FBF17

7 months ago

Starting the EMMA project team meeting in #Amsterdam at @_Vandejong‘s Spring House #H2020 https://t.co/iAUBrY0bU7

7 months ago

New paper accepted for publication: K. Apostolidis, E. Apostolidis, V. Mezaris, "A motion-driven approach for fine-grained temporal segmentation of user-generated videos", Proc. 24th Int. Conf. on Multimedia Modeling (MMM2018), Bangkok, Thailand, Feb. 2018.

7 months ago

New paper accepted for publication: F. Markatopoulou, A. Moumtzidou, D. Galanopoulos, K. Avgerinakis, S. Andreadis, I. Gialampoukidis, S. Tachos, S. Vrochidis, V. Mezaris, I. Kompatsiaris, I. Patras, "ITI-CERTH participation in TRECVID 2017", Proc. TRECVID 2017 Workshop, Gaithersburg, MD, USA, Nov. 2017.

7 months ago

Presenting EMMA

7 months ago

Alexandru Stan talks Social Media. #emma #fbm17 https://t.co/HOLAyW07tv

8 months ago

Everything ready at #fbm17 for @EMMA_H2020 Hotspot. Come by Hall 6.2, D65 to talk about content mgmt and storytelling in the social world https://t.co/DFYZaL16c8

8 months ago

EMMA speech at #IF2017 in the session "New Frontiers of #Storytelling" https://t.co/HnO7S5Jczv

8 months ago

The @EMMA_H2020 workshop at @Internetfest started. Soon we go over to the fun part using the content management and storytelling tool! https://t.co/wHyqEve2vc

8 months ago

EMMA workshop is starting, we are on @intoscana media channels! https://t.co/TNFquCbjdX

8 months ago

Next stop for EMMA: @Book_Fair Frankfurt, Hot Spot Digital Innovation. Join us there, we´d love to meet you!https://emma.in-two.com/EMMA/post/41742968 https://t.co/snfaL8qkFF

8 months ago

The @EMMA_H2020 team ready to take on the #if2017 - first story summing up the first day is online: http://www.internetfestival.it/if-sentiment/ https://t.co/SUfsK5lNek

8 months ago

The @EMMA_H2020 poster presented at the @CloudWatchHub #Summit during the lunch break https://t.co/JwAm6656iR

9 months ago

You can meet us and the @EMMA_H2020 project at the Frankfurt Book Fair in HALL 6.2/D 65. More info: https://catalog.services.book-fair.com/en/exhibitors-and-directories/exhibitors-a-z/exhibitors-a-z-details/ID/763021/action/detail/controller/Exhibitors/ #fbm17

9 months ago

The #EMMA Tour just started. First stop: Amsterdam, meeting @UnseenPlatform at @SpringHouseAMS https://t.co/1cIADHKRPq

11 months ago

In Florence for the EMMA project meeting. On Friday we will also meet with the industry advisory board. https://t.co/cf7pZrcAP0

1 year ago

Next week the project partners meet in Florence to discuss and present current developments to stakeholders

Contact emma@in-two.com if you want to get an invitation to attend.

1 year ago

Working session at the project kick-off meeting

Mapping the project environment and the proposition for event organisers and destination managers

1 year ago

EMMA Consortium Photo at the Kick-off meeting in Frankfurt

The team standing in-front of the monitor announcing the meeting

1 year ago

Work in EMMA #H2020 project today at @Book_Fair in Frankfurt https://t.co/OnWFtHIBfd

1 year ago

Resources

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Request Early Access

We are making available to selected organisation an Early Access programme of the EMMA platform, offering the opportunity to reap tons of benefits for free. Speak to us if you are an event organiser or a destination marketer willing to get to the next level and win the attention game. Hurry up though, this is a time-limited offer!

  • Contact

    EMMA Project
    c/o IN2 search interfaces development Limited
  • Address

    22, Forth Street
    Edinburgh, EH1 3LH
    United Kingdom
  • Email

    emma@in-two.com
  • Phone

    (+44) 7591 985718