Enriching market solutions for content management and publishing with state-of-the-art multimedia analysis techniques
The new EMMA innovation platform, partially funded by the European Union’s Horizon 2020 research and innovation programme, will create new opportunities to redefine interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The EMMA platform will allow touristic destinations and event organisers in Europe to seize the opportunities offered by the latest solutions in ICT content technologies and information management. EMMA will give destination managers and event organisers comprehensive digital tools to manage their digital image and promote their brand by:
By working closely with Fondazione Sistema Toscana, who are managing the online tourism area for the popular region of Tuscany, and with the Frankfurter Buchmesse, the biggest trade fair of the international publishing industry, EMMA will commercialise this next-generation content management technology and offer innovative solutions for working with multimedia and social media.
Do you want to know more about EMMA or take part in the implementation phase with your suggestions and ideas? Are you interested in presentations, workshops and events that we plan to organise? Or do you want to test EMMA within your organisation and be among the first to benefit from this new tool?
EMMA has creative industry SMEs (IN2, VDJ) in the driving seat of the project, collaborating closely with technology experts from academia (CERTH) and end users (FST, FBM). The involvement of Fondazione System Toscana and the Frankfurter Buchmesse is crucial in understanding the needs of future customers.
Make your case and benefit from EMMA for free! Tell us how you could use the EMMA innovation platform and be the first to know about our presentations, workshops and events that we are organising.