European Marketing & Multimedia Analysis platform

The EMMA project

The new EMMA innovation platform, partially funded by the European Union’s Horizon 2020 research and innovation programme, will create new opportunities to redefine interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The EMMA platform will allow touristic destinations and event organisers in Europe to seize the opportunities offered by the latest solutions in ICT content technologies and information management. EMMA will give destination managers and event organisers comprehensive digital tools to manage their digital image and promote their brand by:

  • extending existing content to create cross-platform stories and multimedia narratives
  • gaining insights into how their destination or event(s) are perceived in social media
  • running social media campaigns and monitoring engagement with travellers or visitors, steering user-generated content creation, collection and publishing of content
  • turning web and mobile presences into more informative, media-rich and interactive channels suitable for all stakeholders

By working closely with Fondazione Sistema Toscana, who are managing the online tourism area for the popular region of Tuscany, and with the Frankfurter Buchmesse, the biggest trade fair of the international publishing industry, EMMA will commercialise this next-generation content management technology and offer innovative solutions for working with multimedia and social media.

EMMA becomes now Tellit. A new brand that will be launched commercially soon.



EMMA has creative industry SMEs (IN2, VDJ) in the driving seat of the project, collaborating closely with technology experts from academia (CERTH) and end users (FST, FBM). The involvement of Fondazione System Toscana and the Frankfurter Buchmesse is crucial in understanding the needs of future customers.


New paper accepted for publication: K. Apostolidis, E. Apostolidis, V. Mezaris, "A motion-driven approach for fine-grained temporal segmentation of user-generated videos", Proc. 24th Int. Conf. on Multimedia Modeling (MMM2018), Bangkok, Thailand, Feb. 2018.

5 years ago

New paper accepted for publication: F. Markatopoulou, A. Moumtzidou, D. Galanopoulos, K. Avgerinakis, S. Andreadis, I. Gialampoukidis, S. Tachos, S. Vrochidis, V. Mezaris, I. Kompatsiaris, I. Patras, "ITI-CERTH participation in TRECVID 2017", Proc. TRECVID 2017 Workshop, Gaithersburg, MD, USA, Nov. 2017.

5 years ago



Contact us

Are you ready to explore how EMMA can help you leverage your content and reach out more effectively? Let's speak then! Use the contact details below and we'll come back to you as soon as possible.

  • Contact

    EMMA Project
    c/o IN2 search interfaces development Limited
  • Address

    22, Forth Street
    Edinburgh, EH1 3LH
    United Kingdom