European Marketing & Multimedia Analysis platform

The EMMA project

The new EMMA innovation platform, partially funded by the European Union’s Horizon 2020 research and innovation programme, will create new opportunities to redefine interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The EMMA platform will allow touristic destinations and event organisers in Europe to seize the opportunities offered by the latest solutions in ICT content technologies and information management. EMMA will give destination managers and event organisers comprehensive digital tools to manage their digital image and promote their brand by:

  • extending existing content to create cross-platform stories and multimedia narratives
  • gaining insights into how their destination or event(s) are perceived in social media
  • running social media campaigns and monitoring engagement with travellers or visitors, steering user-generated content creation, collection and publishing of content
  • turning web and mobile presences into more informative, media-rich and interactive channels suitable for all stakeholders

By working closely with Fondazione Sistema Toscana, who are managing the online tourism area for the popular region of Tuscany, and with the Frankfurter Buchmesse, the biggest trade fair of the international publishing industry, EMMA will commercialise this next-generation content management technology and offer innovative solutions for working with multimedia and social media.

EMMA becomes now Tellit. A new brand that will be launched commercially soon.



EMMA has creative industry SMEs (IN2, VDJ) in the driving seat of the project, collaborating closely with technology experts from academia (CERTH) and end users (FST, FBM). The involvement of Fondazione System Toscana and the Frankfurter Buchmesse is crucial in understanding the needs of future customers.


Are you an #eventprofs looking for a better solution to manage the crowd? Read how @UnseenPlatform has used EMMA during their last edition in Amsterdam: https://emma.in-two.com/EMMA#unseen

4 years ago

EMMA promotional story about Pisa that hosts us today #tourism #storytelling https://t.co/Bc0eTZNmi2

4 years ago

Workshop of EMMA at FBF17

4 years ago

EMMA will partecipate at the two #livinglabs in Pisa, on 27th Feb and 6th Mar, speaking about social media and tourism. Will you join us? https://twitter.com/FSToscana/status/965600772506386432

4 years ago

Social media, content and storytelling are not only the key topics of EMMA but also hot topics of the @NEM_Initiative - thus we had many good discussions at the #NEMsummit. Thank you to the organisers of the event. https://t.co/9cHbU7BRGE

4 years ago

EMMA is ready for #BTO2017! You can find us at the Innovation Arena at 9.45 https://t.co/JdPJtLEFYV

4 years ago

Starting the EMMA project team meeting in #Amsterdam at @_Vandejong‘s Spring House #H2020 https://t.co/iAUBrY0bU7

4 years ago

Presenting EMMA

4 years ago

EMMA speech at #IF2017 in the session "New Frontiers of #Storytelling" https://t.co/HnO7S5Jczv

5 years ago

EMMA workshop is starting, we are on @intoscana media channels! https://t.co/TNFquCbjdX

5 years ago

Next stop for EMMA: @Book_Fair Frankfurt, Hot Spot Digital Innovation. Join us there, we´d love to meet you!https://emma.in-two.com/EMMA/post/41742968 https://t.co/snfaL8qkFF

5 years ago

In Florence for the EMMA project meeting. On Friday we will also meet with the industry advisory board. https://t.co/cf7pZrcAP0

5 years ago

Next week the project partners meet in Florence to discuss and present current developments to stakeholders

Contact emma@in-two.com if you want to get an invitation to attend.

5 years ago

EMMA Consortium Photo at the Kick-off meeting in Frankfurt

The team standing in-front of the monitor announcing the meeting

5 years ago

Work in EMMA #H2020 project today at @Book_Fair in Frankfurt https://t.co/OnWFtHIBfd

5 years ago






Contact us

Are you ready to explore how EMMA can help you leverage your content and reach out more effectively? Let's speak then! Use the contact details below and we'll come back to you as soon as possible.

  • Contact

    EMMA Project
    c/o IN2 search interfaces development Limited
  • Address

    22, Forth Street
    Edinburgh, EH1 3LH
    United Kingdom